Avoid These Mistakes When Marketing Your Home: Part 3

There are many potential mistakes when it comes to marketing your home. Ensure you avoid the mistakes found in part 1 and part 2 of this blog series, along with the mistakes found below.

Compromise on a major selling point

When a Seller excludes key components from a sale such as certain built-ins, fixtures, TV mounts (even the TV that fits that mount if the mount isn't adjustable), or a sound system that's compatible with the screen and projector that’s included in the sale, the seller could be setting the scene for a difficult sale.

When possible, it is best to include items that “make” the sale, such as theater chairs. It is a sure-fire recipe for causing a buyer to hesitate to make an offer or even move on in their search for a new home if the buyer is left to determine what an excluded component costs and whether its replacement will be compatible with the other items included in the home.

Don't be afraid to offer complete solutions to prospective buyers and create a path of less resistance. You'll thank yourself when it's time to move out when you're not faced with unnecessary projects like repairing drywall, mudding, taping, and painting just to hang onto a TV that's probably already outdated.

Blemishes that are not visible are not repaired

Would you like to find something that is a bit of an eyesore but can easily be fixed? If looking at that peeling paint, dead shrub, or broken fence annoys you, it is likely to annoy a potential buyer, reducing its appeal to buyers. If you can match the paint exactly, replace burnt-out light bulbs, fix a loose doorknob, and make any needed touch-ups.

According to various factors, some repairs are simply a step beyond cleaning and staging, while others may or may not even be recommended. Before launching into home improvements that may not only not add value to your home, but also make it less marketable, you need to consult with a professional Realtor. This happens more often than you think.

Neglecting your home's landscaping

Right at the curb, you need to get buyers through your door. Although your lawn does not have to look manicured, trimming overgrown trees and shrubs, pulling ugly weeds, and planting some colorful flowers or adding a colorful pot to your front porch will make a great first impression. Make sure walkways are clear of snow, toys, garden hoses, etc., so it is easy to enter your house.

Making the entrance inviting is often forgotten

If weather permits, consider giving your front door a new color to contrast that of your home. This adds more dimension and visual interest; the minimum temperature for painting outdoors is 50 degrees. Also, think about replacing your welcome mat and hanging a seasonal wreath on the freshly painted door.

Keeping the light out

It can be a game changer to remove heavy window coverings in vintage homes to let in more natural light. Add lamps to brighten up dark corners or to add a pop of color. Color can help prospective buyers relate to your home emotionally.

Avoiding all the potential mistakes you could make when marketing your home means moving on to the next part of this blog series here.

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