Avoid These Mistakes When Marketing Your Home: Part 1

Selling a home can be a challenging endeavor, especially when it comes to marketing it effectively. To ensure that your property stands out among the competition, it's important to recognize common missteps and take steps to avoid them. From the novice seller to the experienced pro, these tips and insights can help you make your home more attractive to the ideal buyer.

Not keeping your house "show-ready"

By establishing housekeeping routines such as making beds, tidying up, and doing touch-ups like vacuuming, you can be sure that your home is in ideal showing condition at all times. This way, you won't have to decline a single prospective buyer-- no matter how soon the showing request comes. So don't wait for your house or yard to become disordered - stay on top of all necessary cleaning and tidying, to always keep it looking its best.

Not consulting your realtor before making major changes

The client had done a lot of work to their living room without consulting their real estate agent, leaving potential buyers confused about the remodel when they toured the property.

Unfortunately, the built-ins that were added created a nautical theme that was vastly different from the rest of the decor, and the color scheme and style execution were poor. This did not help matters, as it was not included in any of the marketing material used to promote the property leading viewers to be surprised upon arrival.

As much as possible, all changes should be made before the listing goes live and, assuming you're working with an experienced Realtor, only with his or her approval. Realtors tour hundreds of homes every year and are therefore in the best position to advise sellers about what needs to be done to sell the house and which updates will give you the best return on investment.

Increasing the price of a house that doesn't sell

If you are dealing with pricing, be sure to listen to your real estate agent’s advice. If you raise the price again after lowering it, you won't have much credibility unless substantial improvements were made to the property and your real estate agent spent extra time and money promoting it.

An overpriced property fails to generate traffic or attracts good traffic but fails to receive any offers if it is overpriced. You can count on your real estate agent to know when and how to adjust the asking price. If you wait too long to lower the price, you'll risk receiving a lowball offer. Your real estate agent can assist you in making effective changes to the price that will increase traffic and interest.

Staging Advice Ignored

In addition to decluttering, removing unnecessary furniture, and adding key pieces to enhance certain rooms, staging today involves adding and subtracting furnishings, changing out window coverings, updating light fixtures, flooring, and even painting.

Take your real estate agent's advice and repaint and add a light kit to your Master fan if the 1980s "sponge treatment" on your Master tray ceiling is causing the room to be too dark.

Your real estate agent will know if an element of your home is so taste-specific that it may impede the sale. Not every buyer is handy or willing to make changes. Paint and other wall coverings come in and out of style as well as furniture and furnishings.

Don't assume something is only a problem if it's mentioned on the feedback form at every showing. If your real estate agent isn't fluent in staging, you must find someone else. Your real estate agent knows what's in style and can advise you accordingly.

There are many mistakes you can make when marketing your home for sale in Madison. Make sure you read the next part of this blog series here

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