Preparing to Sell

As part of our mission to give our clients a better real estate experience, we know that preparing to sell is one of the most important aspects of selling your home, condo, or investment property. We believe that first impressions really matter with potential buyers. Often we meet with our seller clients several weeks before actually going on the market. This is a great idea because then we can strategize on making sure the property shows best.

If you’ve watched HGTV, then you’ve probably heard of the term “staging”. In real estate, staging simply means making the property appeal to as many potential buyers as possible. This usually is a combination of cleaning, repair, uncluttering, and other things that maximize the curb appeal.

Statistics show that 95% of staged homes sell on average in 11 days or less and sell for 17% more.*

*From ASP® Home Staging Statistics

2016 Pasadena Showcase House of Design
2016 Pasadena Showcase House of Design

Another benefit of meeting several weeks before going on the market is that it gives us time to begin pre-marketing the property and build up anticipation. We have 100’s of buyer’s in our database constantly looking for the right home.

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